Concept development & design for LEO Weekly’s ad campaign to unveil the new identity. Combining elements of its past with its forward direction, collages were made using old, unused issues. The arrow shape of the new logo provided a vehicle to house the headlines and copy.
Agency: Red7e / CD: Dan Barbercheck / CW: Mike Brown / IL: Natalie Weis
PRINT Regional Design Annual & Louisville Addys Best of Show