Twitter iconography has always been a unique and central part of the product's casual and fun identity. Over time, the set became less unified and understandable, so we worked to redesign more than 200 icons.

By using a common grid, stroke width, and volume for each icon we visually unified the entire set. To better communicate inactive and active states we decided to use strokes for an icon’s default state.

Because icons are critical for wayfinding, we also worked closely with our Research team, to make sure they were communicating as intended.

Prospects is a personal project inspired because a product doesn't exist that allows Minor League Baseball fans an easy way to follow their favorite players and stay up to date with their progress.

The goal was to create an app where fans can search for and curate a list of their favorite MiLB players. Prospects is unique because it allows fans to check stats quickly, as well as, receive notifications if a player had a great game, was promoted, demoted, or released. Additional features list the top prospects and players that each MLB team drafted that year.

Concept development
Logo & branding
Illustration
Responsive site design
UI/UX

The emoji marketing site was designed to present Twitter’s open-sourced, emoji set (Twemoji) in a more professional manner, point people to Github to download the complete set, and communicate that it’s the only free and updated set with the latest unicode additions.

twemoji.twitter.com

Bryan Haggerty
Jason Sofonia
Miles Ryan

As emoji usage increased for expression and communication, Twitter needed to create its own set. I was asked to create the style and decided a very simple design direction worked best given a very small size limitation at the time (16x16px). We hired IconFactory to then design the entire set based upon that style. During that process I coordinated internal team reviews, communicated revisions to the agency, and art directed individual emoji illustrations as needed.

Timeline:  2.5 months
Deliverables:  872 emoji
Download the complete set on Github.

After the set was finished, I initiated the desktop web's emoji picker and worked with the team to finalize and launch the project. 

Team:
Bryan Haggerty
Doug Bowman
Jason Sofonia

Louisville Slugger introduced a new line of personalized bats aimed at collegiate fans and needed a small advertising campaign to take a big swing.

Agency: Studio Simon
CD: Dan Simon
CW: Mike Brown
 

Baseball slang describing the hitting, pitching, and fielding aspects of the game illustrated to match the amusing nature of the lingo. All prints were produced by Hound Dog Press (Louisville, KY) on a 1950 Vandercook No. 4, measuring 12"x12" on 110lb. Crane Lettra paper. Currently on its third print run after the wonderfully, overwhelming response from the feature on NBCsports.com Hardball Talk. 

It’s been fun working with both the Cleveland Indians and San Francisco Giants to customized the artwork for their own needs. The Indians gave them away to summer campers and the Giants handed them out at their Play Ball Lunch fundraiser before kicking off the 2018 season.

PURCHASE HERE

For more information on custom orders, don’t hesitate to shoot me an email.

The name Churchill Downs is synonymous with horse racing. For 132 years, CDI has hosted the "Greatest Two Minutes in Sports"–the Kentucky Derby. This campaign spoke to the company's character while featuring visuals of its heritage.

Agency: Red7e
CD: Dan Barbercheck
CW: Rankin Mapother / James Williamson

Twitter proudly supports the national Bike to Work Day and every year I've created a sticker for all the tweeps who leave their cars at home and jump on their bike. 

Once a year, the entire @design and @research team comes together in San Francisco to learn, collaborate, and celebrate design culture. To help tie it all together, I created a bunch of fun stuff for the week. 

Twitter is always striving to improve every area of the company, so a "Fix-It" week was designated to spend our energy fixing stuff. Vintage hardware store imagery and signage provided much of the inspiration. The logo was produced as stickers and posters were displayed on vertical screens throughout the office.

Illustrative print of the beautiful, historic building Twitter calls home. 
4-color, 11x17, 80lb. Cover Smooth printed in-house via Risograph.

Wine bottle design for senior VP level candidates given as a gift during the interview process. Along with the creative, I handled all aspects of the project management - research, pricing, and artwork prep for the wraparound screen printing, coordination with the wine supplier, creation of letterpress hangtags, and internal communication with the Twitter HR team. 

Concept and design of the American flag created in bicycle chains. The idea provided a patriotic July 4th promo for VO2 Multisport, a Louisville-based retail and training facility. By popular demand the shirts have been reordered multiple times.

Purchase here

Ford's Louisville Assembly Plant wanted a custom cycling jersey to support their employees participating in the Louisville Ironman. With a revamped logo, racing stripes, and fleur-de-lis pattern, these athletes were riding in style. 

Louisville's free, weekly alternative news publication revamped its identity with a new format size and logo. The advertising campaign designed to unveil LEO’s improvements combined elements of its past with its forward direction. Old issues of the publication created gorgeous background art, and, the arrow of the new logo provided a nice vehicle to house the headlines and copy. Concept development, design and art direction.

Agency: Red7e
CD: Dan Barbercheck
CW: Mike Brown
IL: Natalie Weis

Honors:
PRINT Regional Design Annual 2010
Louisville Addys - Best of Show

Poster campaign for the Louisville Graphic Design Association, now the Louisville AIGA, downplays the "graphic" part of the organization's name to welcome all individuals interested in design.

"The LGDA is about more than graphic design, it's about great design. And it's for everyone who freaks out over it. So, if you've ever squealed like a googly-eyed Justin Bieber fan over the perfect chair, or gotten high off the elegant simplicity of an office tower, or lost yourself in the sleek, gentle curves of a coffee maker - you'll fit in just fine."

CW: Mike Brown

Honors:
PRINT Regional Design Annual 2011
French Paper Sample Room

Various 9x6 promotion mailers designed to attract community attention for national speakers in the organization’s lecture series. 

CW: Mike Brown

Poster featuring five of Louisville Slugger superstars swinging their favorite models. 
Size: 39" x 13"

Agency: Studio Simon
CD: Dan Simon

Using all the colorful terms in the sport, "Tennis Talk" is an entertaining piece of art for anyone who loves the court.

12" x 12" / 3-color screen print
100 lb. Couger White paper

PURCHASE HERE

Twitter's philanthropy center, located across the street from HQ, helps low-income and homeless families with skills training and free childcare in a safe environment.

It was a pleasure to work with the @TwitterForGood team in crafting the identity for such a meaningful place. Once the logo was finalized, I designed the exterior signage and worked with the Thomas Swan Sign Company to prepare specs for production.