As emoji usage increased for expression and communication, Twitter needed to create its own set. I was tasked with developing the style and determined a very simple design direction worked best given the extremely small size limitation at the time (16x16px). We hired IconFactory to then create the entire set based upon that style. I was responsible for coordinating internal team reviews, communicating revisions to the agency, and designed individual emojis as needed. The project was a success as the team delivered 800+ emoji illustrations in 2.5 months. After the set completion, I initiated the desktop web’s emoji picker and worked with the web team to finalize and launch the project.
Team: Bryan Haggerty / Doug Bowman / Jason Sofonia / Ashlie Ford