Poster campaign for the Louisville Graphic Design Association, now the Louisville AIGA, downplays the "graphic" part of the organization's name to welcome all individuals interested in design.
"The LGDA is about more than graphic design, it's about great design. And it's for everyone who freaks out over it. So, if you've ever squealed like a googly-eyed Justin Bieber fan over the perfect chair, or gotten high off the elegant simplicity of an office tower, or lost yourself in the sleek, gentle curves of a coffee maker - you'll fit in just fine."
CW: Mike Brown
PRINT Regional Design Annual 2011
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