Louisville's free, weekly alternative news publication revamped its identity with a new format size and logo. The advertising campaign designed to unveil LEO’s improvements combined elements of its past with its forward direction. Old issues of the publication created gorgeous background art, and, the arrow of the new logo provided a nice vehicle to house the headlines and copy. Concept development, design and art direction.
CD: Dan Barbercheck
CW: Mike Brown
IL: Natalie Weis
PRINT Regional Design Annual 2010
Louisville Addys - Best of Show